Utah Pride Festival 2010

Online vendor applications for businesses, nonprofit organizations, parade participants are avaliable now!

For general information, including vendor booth pricing, please visit the Frequently Asked Questions page.

JOIN THE FESTIVAL!

One of the vibrant elements of the Utah Pride Festival is the more than 120 vendors and exhibitors who participate each year. This year is no exception, and the number look better than ever. Showcasing the diversity, size and color of our community, our Vendors and Exhibitors help make the Festival interesting and provocative! But don't wait--space is limited and sells out! 

In the past, Vendors and Exhibitors at Utah Pride have included:

• Souvenir and merchandise retailers.
• GLBT-friendly businesses seeking to recruit new employees and customers.
• Political candidates interested in meeting with constituents.
• HIV and other health testing.
• Social and sports organizations seeking new members.
• Educational and political organizations distributing information.
• Food vendors.
• Artists and art organizations.
• Games, attractions, and novelty booths.

Why Be a Exhibitor/Vendor?

Vendors and Exhibitors at Utah Pride have the opportunity to directly interact with more than 20,000 GLBT people and their allies in Utah’s largest annual gathering of this community. For-profit businesses, political candidates, various causes, and retailers will discover a captive audience interested in their products and message.

Studies and research have found that GLBT people make up a brand-loyal and lucrative niche market in any business plan (nationally, the GLBT community has approximately $655 billion in spending power). Nonprofit organizations will have the opportunity to educate the GLBT community about important issues, recruit members, and get feedback from the community about their interests and goals.

Space for Vendors/Exhibitors is unfortunately limited. We try to accomodate as many as possible, focusing on those with quality presentation.

Vendor Participation Rules

To participate with the Utah Pride Festival, you must agree to abide by the following:

• Vendor Participation Rules
• Vendor FAQs (frequently asked questions)
• Festival Guidelines

Please review all of these pages to find an answer to your question. If you still have questions or need clarification on any rules or guidelines, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 801-539-8800 ext 12 before you submit your application.

All registrations now require online payment to be completed at the time of submission. The current online payment options include credit/check card or e-check (allows you to pay online using a hard-copy check linked to a checking account). Registrations MUST be completed by deadline in order to receive early-bird discounts.

Vendor Registration & Fees

Food Vendor Booth

Vendor Booth for Business/Organization LARGE 10X20

Early Registration until April 15: $800
Regular Registration until May 1: $900
Late Registration until May 15: $1,000

The deadline for vendor registration has passed. Some spots may still be available. To inquire, please contact Michael Westley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Vendor Booth for Business/Organization BASIC 10X10

Early Registration until April 15: $400
Regular Registration until May 1: $450
Late Registration until May 15: $500

The deadline for vendor registration has passed. Some spots may still be available. To inquire, please contact Michael Westley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Vendor Booth for NONPROFIT ORGANIZATION LARGE 10X20

Early Registration until April 15: $500
Regular Registration until May 1: $550
Late Registration until May 15: $600

The deadline for vendor registration has passed. Some spots may still be available. To inquire, please contact Michael Westley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Vendor Booth for nonprofit Organization BASIC 10X10

Early Registration until April 15: $250
Regular Registration until May 1: $275
Late Registration until May 15: $300

The deadline for vendor registration has passed. Some spots may still be available. To inquire, please contact Michael Westley at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Vendor Scholarship Request

Vendor Scholarship selections have been made for the 2010 festival.

Vendor Insurance Form

Click here to download a pdf version of the Casswood Insurance Company's application form

Tips for Exhibitors/Vendors

• Be sure to read all documentation carefully. Incomplete or inaccurate applications may prevent us from assigning you a space or processing your application.
• With over 150 vendors, consider how you will attract the average festival-goer to your booth. Giveaways, games, decorations, and outgoing people staffing your booth will increase your success at Utah Pride. Again, presentation is everything!
• Get the most out of Pride. While a booth is a great way to reach the Pride audience, you might also consider becoming a sponsor, participating in the Pride Parade, and attending other Pride events.
• Bring out your supporters. Before the Festival, why not send an e-mail blast to your mailing list letting your supporters know that you’ll be there and encouraging them to drop by?
• Plan ahead. Make decisions early about which equipment, supplies, products, brochures and decorations you will use, who will be responsible for bringing them, who will staff your booth throughout the day, and what your goals for the day are.
• Bring your sense of humor! Remember that Utah Pride is a volunteer-run event and that little mix-ups can occur, but we will always do our best to solve your problems and make sure you enjoy your experience. Please let us know if we can help.
• The Utah Pride Festival reserves the right to ask similar Food Vendors for menu variety.